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Research papers

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-